.enterprise-section--approach-with-artefact .enterprise-section-body {
  display: block;
  max-width: none;
}

.enterprise-approach-feature {
  display: grid;
  gap: 28px;
  align-items: start;
}

.enterprise-approach-feature__main {
  display: grid;
  gap: 18px;
  min-width: 0;
}

.enterprise-section--approach-with-artefact .section-copy,
.enterprise-section--approach-with-artefact .section-copy p {
  max-width: 34rem;
}

.retail-transformation-artefact {
  min-width: 0;
}

.retail-transformation-artefact p {
  font-size: 13px;
}

.retail-transformation-artefact__shell {
  display: grid;
  gap: 14px;
  padding: 15px;
  border: 1px solid rgba(24, 22, 18, 0.08);
  border-radius: 18px;
  background: transparent;
}

.retail-transformation-artefact__head {
  display: grid;
  gap: 4px;
}

.retail-transformation-artefact__title {
  font-family: var(--font-serif);
  font-size: clamp(0.96rem, 1.05vw, 1.08rem);
  font-weight: 400;
  line-height: 1.15;
  letter-spacing: -0.02em;
  color: var(--ink);
}

.retail-transformation-artefact__lede {
  font-family: var(--font-sans);
  font-size: 10px;
  line-height: 1.45;
  color: var(--ink-3);
}

.retail-transformation-artefact__list {
  display: grid;
  gap: 8px;
  list-style: none;
  margin: 0;
  padding: 0;
}

.retail-transformation-artefact__item {
  display: grid;
  grid-template-columns: auto minmax(0, 1fr);
  gap: 10px;
  align-items: start;
  padding: 9px 10px;
  border: 1px solid rgba(24, 22, 18, 0.06);
  border-radius: 14px;
  background: rgb(15 111 104 / 3%);
}

.retail-transformation-artefact__num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-width: 28px;
  height: 28px;
  padding: 0 8px;
  border-radius: 999px;
  border: 1px solid rgba(15, 111, 104, 0.16);
  background: #ffffff59;
  font-family: var(--font-mono);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.12em;
  color: var(--accent-deep);
}

.retail-transformation-artefact__content {
  display: grid;
  gap: 4px;
  min-width: 0;
}

.retail-transformation-artefact__label {
  font-family: var(--font-sans);
  font-size: 0.9rem;
  font-weight: 650;
  line-height: 1.2;
  color: var(--ink);
}

.retail-transformation-artefact__shift {
  display: flex;
  flex-wrap: wrap;
  gap: 5px;
  align-items: baseline;
  margin: 0;
  font-family: var(--font-sans);
  font-size: 0.84rem;
  line-height: 1.45;
  color: var(--ink-2);
}

.retail-transformation-artefact__shift span:first-child {
  color: rgba(24, 22, 18, 0.72);
}

.retail-transformation-artefact__shift span:last-child {
  color: var(--ink);
  font-weight: 520;
}

.retail-transformation-artefact__arrow {
  color: var(--accent-deep);
}

.retail-transformation-artefact__insight {
  margin: 0;
  padding-top: 2px;
  border-top: 1px solid rgba(15, 111, 104, 0.12);
  font-family: var(--font-sans);
  font-size: 10px;
  line-height: 1.55;
  color: var(--accent-deep);
}

/* ── Before/after reveal: each row settles in, then its own arrow shifts and
   the "after" state quietly resolves into full colour — the row tells its
   own before-to-after story instead of the whole list fading as one block. */
.retail-transformation-artefact__item:nth-child(1) { --row-order: 0; }
.retail-transformation-artefact__item:nth-child(2) { --row-order: 1; }
.retail-transformation-artefact__item:nth-child(3) { --row-order: 2; }
.retail-transformation-artefact__item:nth-child(4) { --row-order: 3; }
.retail-transformation-artefact__item:nth-child(5) { --row-order: 4; }

html.js-enhanced .retail-transformation-artefact__item {
  opacity: 0;
  transform: translateY(10px);
  transition:
    opacity 0.5s cubic-bezier(0.18, 0.78, 0.22, 1),
    transform 0.5s cubic-bezier(0.18, 0.78, 0.22, 1);
  transition-delay: calc(var(--row-order, 0) * 130ms);
}

html.js-enhanced .retail-transformation-artefact.is-visible .retail-transformation-artefact__item {
  opacity: 1;
  transform: translateY(0);
}

html.js-enhanced .retail-transformation-artefact__arrow {
  display: inline-block;
  opacity: 0.3;
  transform: translateX(-3px);
  transition:
    opacity 0.4s cubic-bezier(0.18, 0.78, 0.22, 1),
    transform 0.4s cubic-bezier(0.18, 0.78, 0.22, 1);
  transition-delay: calc(var(--row-order, 0) * 130ms + 240ms);
}

html.js-enhanced .retail-transformation-artefact.is-visible .retail-transformation-artefact__arrow {
  opacity: 1;
  transform: translateX(0);
}

html.js-enhanced .retail-transformation-artefact__shift span:last-child {
  color: var(--ink-3);
  transition: color 0.4s cubic-bezier(0.18, 0.78, 0.22, 1);
  transition-delay: calc(var(--row-order, 0) * 130ms + 320ms);
}

html.js-enhanced .retail-transformation-artefact.is-visible .retail-transformation-artefact__shift span:last-child {
  color: var(--ink);
}

@media (prefers-reduced-motion: reduce) {
  html.js-enhanced .retail-transformation-artefact__item,
  html.js-enhanced .retail-transformation-artefact__arrow,
  html.js-enhanced .retail-transformation-artefact__shift span:last-child {
    transition: none !important;
  }
}

.retail-retention-loop {
  display: grid;
  gap: 12px;
  min-width: 0;
  padding: 16px;
  border: 1px solid rgba(24, 22, 18, 0.08);
  border-radius: 16px;
  background: rgba(250, 248, 242, 0.4);
}

.retail-retention-loop__head {
  display: grid;
  gap: 3px;
}

.retail-retention-loop__title {
  font-family: var(--font-serif);
  font-size: clamp(0.96rem, 1.05vw, 1.08rem);
  font-weight: 400;
  line-height: 1.15;
  letter-spacing: -0.02em;
  color: var(--ink);
}

.retail-retention-loop__lede {
  margin: 0;
  font-family: var(--font-sans);
  font-size: 11px;
  line-height: 1.4;
  color: var(--ink-3);
}

.retail-retention-loop__orbit {
  position: relative;
  width: 100%;
  max-width: 380px;
  aspect-ratio: 1 / 1;
  margin: 4px auto 0;
  padding: 0;
}

.retail-retention-loop__metric {
  position: absolute;
  inset: 50% auto auto 50%;
  transform: translate(-50%, -50%);
  display: grid;
  gap: 2px;
  justify-items: center;
  align-content: center;
  width: 32%;
  aspect-ratio: 1 / 1;
  padding: 6%;
  border: 1px solid rgba(15, 111, 104, 0.14);
  border-radius: 999px;
  background:
    radial-gradient(circle at top, rgba(255, 255, 255, 0.7), rgba(250, 248, 242, 0.94) 62%, rgba(242, 239, 230, 0.92));
  box-shadow: 0 3px 8px rgba(24, 22, 18, 0.04);
  text-align: center;
  z-index: 1;
}

.retail-retention-loop__metric-value {
  font-family: var(--font-serif);
  font-size: 1.65rem;
  line-height: 0.95;
  color: var(--accent-deep);
}

.retail-retention-loop__secondary-value {
  font-family: var(--font-serif);
  font-size: 1.12rem;
  line-height: 0.95;
  color: var(--accent-deep);
}

.retail-retention-loop__metric-label {
  font-family: var(--font-sans);
  font-size: 0.62rem;
  font-weight: 620;
  line-height: 1.2;
  color: var(--ink);
}

.retail-retention-loop__secondary-label {
  font-family: var(--font-sans);
  font-size: 0.58rem;
  font-weight: 560;
  line-height: 1.2;
  color: var(--ink-2);
}

.retail-retention-loop__metric-note {
  font-family: var(--font-sans);
  font-size: 8px;
  line-height: 1.3;
  color: var(--ink-3);
}

.retail-retention-loop__metric-divider {
  display: block;
  width: 24px;
  height: 1px;
  margin: 4px 0 2px;
  background: rgba(24, 22, 18, 0.12);
}

.retail-retention-loop__steps {
  list-style: none;
  margin: 0;
  padding: 0;
}

.retail-retention-loop__step {
  position: absolute;
  display: grid;
  justify-items: center;
  gap: 3px;
  width: 98px;
  min-height: 46px;
  padding: 9px 8px 8px;
  border: 1px solid rgba(24, 22, 18, 0.07);
  border-radius: 12px;
  background: rgba(255, 255, 255, 0.82);
  box-shadow: 0 2px 6px rgba(24, 22, 18, 0.03);
  text-align: center;
  transform: translate(-50%, -50%);
  z-index: 2;
}

.retail-retention-loop__step--1 { top: 10%; left: 50%; }
.retail-retention-loop__step--2 { top: 30%; left: 84.64%; }
.retail-retention-loop__step--3 { top: 70%; left: 84.64%; }
.retail-retention-loop__step--4 { top: 90%; left: 50%; }
.retail-retention-loop__step--5 { top: 70%; left: 15.36%; }
.retail-retention-loop__step--6 { top: 30%; left: 15.36%; }

.retail-retention-loop__step-num {
  position: absolute;
  top: -9px;
  left: 50%;
  display: grid;
  place-items: center;
  width: 18px;
  height: 18px;
  border-radius: 999px;
  transform: translateX(-50%);
  font-family: var(--font-sans);
  font-size: 9px;
  font-weight: 700;
  line-height: 1;
  color: #fff;
  background: var(--accent-deep);
  box-shadow: 0 2px 6px rgba(15, 111, 104, 0.16);
}

.retail-retention-loop__step-label {
  font-family: var(--font-sans);
  font-size: 0.66rem;
  font-weight: 640;
  line-height: 1.2;
  color: var(--ink);
}

.retail-retention-loop__step-note {
  font-family: var(--font-sans);
  font-size: 8px;
  line-height: 1.25;
  color: var(--ink-3);
}

.retail-retention-loop__connectors {
  position: absolute;
  inset: 0;
  z-index: 0;
  width: 100%;
  height: 100%;
  color: var(--accent-deep);
  overflow: visible;
  pointer-events: none;
}

.retail-retention-loop__connectors path {
  fill: none;
  stroke: currentColor;
  stroke-width: 1.6px;
  vector-effect: non-scaling-stroke;
  stroke-linecap: round;
  opacity: 0.72;
  marker-end: url(#retail-retention-loop-arrow);
}

.retail-retention-loop__insight {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 4px 8px;
  margin-top: 2px;
  padding-top: 6px;
  border-top: 1px solid rgba(15, 111, 104, 0.14);
}

.retail-retention-loop__insight-label {
  font-family: var(--font-mono);
  font-size: 9px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent-deep);
}

.retail-retention-loop__insight-text {
  margin: 0;
  max-width: 34rem;
  font-family: var(--font-sans);
  font-size: 11px;
  line-height: 1.4;
  color: var(--ink-2);
}

@media (min-width: 861px) {
  .enterprise-section--approach-with-artefact {
    grid-column: 1 / -1;
    position: relative;
    overflow: clip;
  }

  .enterprise-section--pair.enterprise-section--approach-with-artefact::before {
    width: 100%;
  }

  .enterprise-section--approach-with-artefact .enterprise-section-head,
  .enterprise-section--approach-with-artefact .enterprise-section-body,
  .enterprise-section--approach-with-artefact .enterprise-approach-list {
    max-width: none;
  }

  .enterprise-approach-feature {
    grid-template-columns: minmax(0, 1.16fr) minmax(320px, 0.84fr);
    gap: 40px;
  }
}

@media (max-width: 860px) {
  .retail-transformation-artefact__shell {
    padding: 14px;
  }
}

@media (max-width: 640px) {
  .enterprise-approach-feature {
    gap: 20px;
  }

  .retail-transformation-artefact__item {
    gap: 9px;
    padding: 9px 10px;
  }

  .retail-transformation-artefact__shift {
    display: grid;
    gap: 2px;
  }

  .retail-retention-loop {
    gap: 14px;
  }

  .retail-retention-loop__orbit {
    max-width: none;
    aspect-ratio: auto;
    padding: 0;
  }

  .retail-retention-loop__connectors {
    display: none;
  }

  .retail-retention-loop__metric {
    position: static;
    transform: none;
    width: 100%;
    aspect-ratio: auto;
    text-align: left;
    justify-items: start;
    min-height: 0;
  }

  .retail-retention-loop__step {
    position: relative;
    top: auto;
    left: auto;
    transform: none;
    width: 100%;
    aspect-ratio: auto;
    text-align: left;
    justify-items: start;
    min-height: 0;
  }

  .retail-retention-loop__metric {
    padding: 16px 16px 14px;
    border-radius: 16px;
  }

  .retail-retention-loop__metric-value {
    font-size: 1.7rem;
  }

  .retail-retention-loop__secondary-value {
    font-size: 1.2rem;
  }

  .retail-retention-loop__metric-label {
    font-size: 0.72rem;
  }

  .retail-retention-loop__secondary-label {
    font-size: 0.68rem;
  }

  .retail-retention-loop__metric-note {
    font-size: 10px;
  }

  .retail-retention-loop__steps {
    display: grid;
    gap: 8px;
    margin: 8px 0;
  }

  .retail-retention-loop__step {
    gap: 5px;
    padding: 12px 12px 10px 30px;
    border-radius: 12px;
  }

  .retail-retention-loop__step-num {
    top: 50%;
    left: 10px;
    transform: translateY(-50%);
  }

  .retail-retention-loop__step-label {
    font-size: 0.78rem;
  }

  .retail-retention-loop__step-note {
    font-size: 10px;
  }
}

/* ── Retention loop reveal: choreographed draw-in, not a generic scroll-fade ──
   Sequence: centre metric settles first, then each step card and the connector
   feeding into it appear in loop order (1→2→3→4→5→6→1), the arcs drawing via
   stroke-dashoffset rather than fading, insight strip closing last. Gated
   behind html.js-enhanced so the artefact is fully visible with no JS, with
   animations disabled, or under prefers-reduced-motion (see main.js). */

html.js-enhanced .retail-retention-loop__metric {
  opacity: 0;
  transform: translate(-50%, -50%) scale(0.8);
  transition:
    opacity 0.56s cubic-bezier(0.34, 1.56, 0.64, 1),
    transform 0.56s cubic-bezier(0.34, 1.56, 0.64, 1);
  transition-delay: calc(var(--loop-order, 0) * 145ms);
}

html.js-enhanced .retail-retention-loop.is-visible .retail-retention-loop__metric {
  opacity: 1;
  transform: translate(-50%, -50%) scale(1);
}

html.js-enhanced .retail-retention-loop__step {
  opacity: 0;
  transform: translate(-50%, -50%) scale(0.88) translateY(5px);
  transition:
    opacity 0.6s cubic-bezier(0.18, 0.78, 0.22, 1),
    transform 0.6s cubic-bezier(0.18, 0.78, 0.22, 1);
  transition-delay: calc(var(--loop-order, 0) * 145ms);
}

html.js-enhanced .retail-retention-loop.is-visible .retail-retention-loop__step {
  opacity: 1;
  transform: translate(-50%, -50%) scale(1) translateY(0);
}

html.js-enhanced .retail-retention-loop__connectors path {
  stroke-dasharray: 9.8;
  stroke-dashoffset: 9.8;
  opacity: 0;
  transition:
    stroke-dashoffset 0.52s cubic-bezier(0.18, 0.78, 0.22, 1),
    opacity 0.18s linear;
  transition-delay:
    calc(var(--loop-order, 0) * 145ms),
    calc(var(--loop-order, 0) * 145ms + 360ms);
}

html.js-enhanced .retail-retention-loop.is-visible .retail-retention-loop__connectors path {
  stroke-dashoffset: 0;
  opacity: 0.72;
}

html.js-enhanced .retail-retention-loop__insight {
  opacity: 0;
  transform: translateY(7px);
  transition:
    opacity 0.6s cubic-bezier(0.18, 0.78, 0.22, 1),
    transform 0.6s cubic-bezier(0.18, 0.78, 0.22, 1);
  transition-delay: calc(var(--loop-order, 0) * 145ms);
}

html.js-enhanced .retail-retention-loop.is-visible .retail-retention-loop__insight {
  opacity: 1;
  transform: translateY(0);
}

@media (prefers-reduced-motion: reduce) {
  html.js-enhanced .retail-retention-loop__metric,
  html.js-enhanced .retail-retention-loop__step,
  html.js-enhanced .retail-retention-loop__connectors path,
  html.js-enhanced .retail-retention-loop__insight {
    transition: none !important;
  }
}

/* Mobile stacks the metric/steps as static/relative blocks (see the
   max-width:640px rules above), so the desktop reveal's translate(-50%,-50%)
   centering offset no longer applies — swap it for a plain scale/translateY. */
@media (max-width: 640px) {
  html.js-enhanced .retail-retention-loop__metric {
    transform: scale(0.92);
  }

  html.js-enhanced .retail-retention-loop.is-visible .retail-retention-loop__metric {
    transform: scale(1);
  }

  html.js-enhanced .retail-retention-loop__step {
    transform: translateY(6px);
  }

  html.js-enhanced .retail-retention-loop.is-visible .retail-retention-loop__step {
    transform: translateY(0);
  }
}