About

Product Strategist and UX Designer/Developer based in Dublin, Ireland.

Hi, This is Apaar.

A product strategist and UX designer with 9+ years of experience delivering IT infrastructure, digital transformation, and web development projects for SMEs and enterprises. I bring a blend of technical fluency, design thinking, and cross-functional stakeholder management to deliver across tech, design, and business functions, delivering solutions that are both robust and user-centric. Currently pursuing an MSc in Digital Innovation at UCD Smurfit, with a focus on emerging technologies and strategic product development. Over the past 5 years, I’ve led product strategy at Mast Service Station while managing also managing UX and web development projects as a freelancer across industries. I work best in fast-paced collaborative environments, and provide a user first outcome-driven mindset.


My specializations

Designer 🎨

I belive in the power of simple yet powerful design that is well structured and easy to navigate

Things i love to design:

UI/UX Design,
Mockups, Interfaces,
Websites, Banners,
Logos, etc.


Design tools i use:

Figma
Adobe Xd
Photoshop
Webflow


Developer 🚀

I like coding ideas and designs into fully functional applications, while maintining a solid code base.

Programming Languages i use:

HTML,
CSS,
Javascript,
Python.

Developer tools i use:

Atom
Bootstrap
Github br Python Django
Wordpress

Product Strategist ⚓️

I help brands to maximise their potential to incorporate digital infrastructure and strategies aligned with their value proposition.

I help brands build:

Digital Transformation,
Digital Presence,
Digital Marketing,
Branding,etc.

Tools that i use:

Google Ads
Google Analytics
Google MyBusiness