Digital marketing is a type of marketing that is done on the internet with the help of devices such as phones, computers, tablets, etc. With the help of online marketing techniques, businesses can reach a multitude of customers with simple practices which can be carried off by just the comfort of an office and a computer.

Moreover, it can be performed by as few as a single individual. In addition to this, below are the two major categories in the field of digital marketing:

 

  1. Inbound marketing - 

Inbound marketing is a marketing technique that sums up all of the marketing activities that are performed over the internet.

 

  1. Outbound marketing :- 

Outbound marketing consists of methods which include brochures, pamphlets, door to door promotions.

 

Here are some differences of using inbound marketing and outbound marketing :

 

  1. Accessibility:

Inbound marketing is more accessible because it has the capacity to run 24*7 everyday, whereas outbound marketing can only be done at specific hours of the day.

 

  1. Cost:

Inbound marketing is less expensive as it is carried out by computers and on the other hand, outbound marketing requires manpower which in return, requires money.

 

  1. Reach:

Inbound marketing has a global reach as anyone who has access to the internet can view the advertisement. Whereas outbound marketing has to be done physically, which limits it geographically.

 

  1. Audience:

Targeting audiences is more controllable in inbound marketing, hence, the reach is global. Whereas in outbound marketing, its reach is geographically limited to the physical location.

 

Below are a some commonly used components of digital marketing:

 

  1. SEO ( Search Engine Optimisation).
  2. SMM (Social Media Marketing).
  3. SMO ( Social Media Optimisation).
  4. PPC ( Pay Per Click).

 

SEARCH ENGINE OPTIMIZATION(SEO)

 

The search engine optimization of a website has the potential to make or break the marketing for an organization. Blogging is one of the most efficient ways to strengthen the SEO of the website. 

Additionally, blogging enables us to strategically use keywords which further consist of three types :- 

  1. Short term. ( 1-2 words)
  2. Medium term. (3 words)
  3. Long term. ( <3 words)